October 18, 2023
Moonbug Entertainment has announced “Blippi’s Playground,” a multiplayer game, will be available exclusively on Roblox. The game, accessible on mobile, tablet, PC or Mac, will allow kids to explore Blippi’s world as they complete fun quests to earn Blippi tokens, dress up their avatar with exclusive Blippi items and build and customize their own playground.
In honor of Blippi’s favorite holiday, Halloween, “Blippi’s Playground” is launching a themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighborhood, dress up in costume, explore the haunted house and go hunting for Jack-o’-lanterns in the spooky maze. Each activity features various games along the way encouraging interactivity and problem-solving. Themes will change to reflect seasonal moments and special occasions. To help safeguard kids while they enjoy the Blippi experience on Roblox, the chat function in the game has been removed.
“With ‘Blippi's Playground’ we are expanding the Blippi franchise into an entirely new medium, providing a more immersive way for Blippi fans to interact with his world,” says Ed Barton, vice president, gaming and interactive, Moonbug Entertainment. “The game also presents an opportunity to expand our YouTube content pipeline into gaming, with a dedicated channel and a new genre of content for our fans to engage with. Ther’s so much to explore, learn and enjoy within the game, and we'll also be evolving the experience into something even bigger after Halloween.”
Earlier this year, License Global spoke with Joan Grasso, head, consumer products, the Americas, Moonbug Entertainment, about how Moonbug makes brands like Blippi stand out in a crowded market.
“Blippi’s Playground” has been developed by Boston-based Roblox studio, Suit Up Games, facilitated by gaming specialist agency, Player2.
“There has been a gap in the Roblox marketplace for a game that appeals to Blippi’s audience,” says Ross Targett, managing director, Suit Up Games. “When Moonbug approached us about a partnership, we were keen to work in this space in a big way. It’s a rare opportunity to find a brand with such strong reach and engagement. We loved working on ‘Blippi’s Playground’ and are excited to see it launch on Roblox.”
“Blippi’s Playground” will hold an immersive Halloween event Oct. 27-29 exclusively on Roblox. This will include the ability to watch the world premiere of the new Blippi Halloween episode, “Blippi’s Jack-o’-Lantern,” a special Jack-o’-Lantern scavenger hunt and limited UGC and in-game items giveaways.
Watch: Joan Grasso,chats with License Global about what’s new in children’s entertainment, what people can expect from the vertical and more.
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