Bulldog to License ‘Totally Spies!’

Bulldog Licensing has announced its appointment by brand owner, Banijay Kids & Family, as licensing agent for crime-fighting franchise, “Totally Spies!” ahead of the launch of a new series next year.

The initial focus for Bulldog will be on the adult nostalgia market, with early categories targeted to include apparel (daywear and nightwear), fashion accessories, tech products, health & beauty and stationery.

“’Totally Spies!’ remains a fan favorite – and that comes as no surprise,” says Rob Corney, managing director, Bulldog Licensing. “Its humor, invention and themes of teenage girls working together to fight crime while trying to live normal lives were ahead of their time and still appeal now. After a great reaction at Brand Licensing Europe, we’re expecting to be discussing product with potential licensees very soon!”

“’Totally Spies!’ is an iconic brand which has been generating significant interest from licensees, particularly with the return of the franchise from next year,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “With a broad demographic of consumers, from the core 6-to 9-year-old audience for the new series, through to Gen Z and millennials eagerly anticipating its return, we are delighted to have Bulldog Licensing on board to supercharge the brand’s licensing program.”