Licensees Picking Up “Speed”

Speed Racer Enterprises reports a slate of new licensing agreements for the classic “Speed Racer” animated television series and the new “Speed Racer: The Next Generation,” scheduled to air on Nicktoons in 2008. The licensees include:

• Jada Toys: die-cast vehicles, battery-operated remote-control vehicles, pull-back vehicles, vinyl figures, and die-cast key chains based on the classic brand. Rollout in Q1 2008.

• Senario: plug-and-play video games with inflatable interfaces for the classic “Speed Racer” series with an option for “Speed Racer: The Next Generation.” Rollout in Q2 2008.

• ES Originals: children’s footwear including athletic, non-athletic, slippers, EVAs, boots, and sandals; a variety of bags such as backpacks, mini backpacks, rolling bags, luggage, totes, and lunch bags; small leather goods; and hosiery for both the classic and the new brands. Rollout in Q1 2008.

• Unique Industries: party goods for the classic “Speed Racer” brand, including paper party ware, party hats, blowouts, loot bags, invitations, thank-you notes, party packs, latex and foil balloons, assorted party favors, decorative accessories, and piñatas. The company has also optioned “Speed Racer: The Next Generation.” Rollout in January 2008.

• Innovative Designs: stationery, portfolios, theme-books, composition books, memo pads, legal pads, assignment books, agendas, die-cut memos, sticky notepads, binders, pencil cases, book covers, pencils, pens, erasers, rulers, markers, and magnets for both the classic and new series. Rollout in April 2008.