Cookie Jar’s Richard Scarry TV Series Joins DRi Portfolio

DRi Licensing has been signed to handle the U.K licensing rights of the new Richard Scarry-inspired "Hurray For Huckle!" animated TV series produced by Cookie Jar Entertainment.

The 26x30 TV series follows six friends who attempt to solve the myriad of mysteries in Busytown. It was most recently launched in Canada on Kids' CBC.

"The new animation series fits perfectly with the other children's properties in our portfolio," says Alicia Davenport, DRi Licensing director. 'Hurray for Huckle!' is colorful, fresh and fun and we are extremely excited to see the reaction as the series is rolled out over the coming months."