Laurent Taieb, head, licensing, Princess Sam consumer products division has been working on deals for the brand. Among the campaign’s first successes has been a license in the French market for tonies.
“Signing MDL to the ‘Tara Duncan’ campaign is a strong statement of intent,” says Taieb. “We see Italy as a key market for the brand but one in which we need a knowledgeable, experienced and respected partner. We have found that it is the No. 1 independent licensing agency in Italy. We’re looking forward enormously to working with MDL.”
“‘Tara Duncan’ has deservedly been a publishing and broadcasting phenomenon,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “We are delighted that Princess Sam Consumer Products saw us as the ideal partner for the Italian market and fully intend to take this
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