Manchester City FC, Endemol Sport Sign Media Deal

Endemol's recently launched sports business and Manchester City Football Club have inked a worldwide cross media partnership.

Endemol Sport will closely collaborate with Manchester City in developing both the media strategy and the entire media content output for the Club in both the U.K. and international markets, including match coverage and entertainment, international programming and content blocks, online video, press conferences, sports entertainment programming, the creation and publication of newsletters and magazines, as well as international syndication and localization in priority markets.  

Endemol Sport will also work with digital creative agency Poke, which has designed and developed a global online platform for Manchester City fans that will be available initially in Arabic at www.manchestercityfc@ae and in English at www.mcfc.co.uk.

"We're delighted to be working with Endemol Sport at this important time in Manchester City's development and growth," says David Pullan, Manchester City's brand and marketing officer. "They bring a creative and innovative approach and their presence in international markets and leadership in digital and social media places them in a strong position to help build the City brand and fan base worldwide."