Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Endemol's recently launched sports business and Manchester City Football Club have inked a worldwide cross media partnership.Endemol Sport will closely collaborate with Manchester City in developing both the media strategy and the entire media content out
April 6, 2018
Endemol's recently launched sports business and Manchester City Football Club have inked a worldwide cross media partnership.
Endemol Sport will closely collaborate with Manchester City in developing both the media strategy and the entire media content output for the Club in both the U.K. and international markets, including match coverage and entertainment, international programming and content blocks, online video, press conferences, sports entertainment programming, the creation and publication of newsletters and magazines, as well as international syndication and localization in priority markets.
Endemol Sport will also work with digital creative agency Poke, which has designed and developed a global online platform for Manchester City fans that will be available initially in Arabic at www.manchestercityfc@ae and in English at www.mcfc.co.uk.
"We're delighted to be working with Endemol Sport at this important time in Manchester City's development and growth," says David Pullan, Manchester City's brand and marketing officer. "They bring a creative and innovative approach and their presence in international markets and leadership in digital and social media places them in a strong position to help build the City brand and fan base worldwide."
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024