Manchester City Added to Fluid Sports' Roster

Fluid Sports, a division of licensing consultancy Fluid World, has added English Premier League football club Manchester City to its client portfolio.

The firm is currently seeking partnerships through the U.K. and overseas across all categories.

"The club already has one of the largest and most loyal fan bases, and the promise of on-pitch success which we all hope will follow last year's takeover means we expect this to grow even further, both domestically and abroad," says Tom Howgate, director of Fluid World. "The club is ambitious in its plans to develop as a major Premier League force, both on and off the pitch. Fluid's role is to ensure the club can capitalize, in licensing terms, on its newly elevated profile, by providing a broad range of great products and services to a wider global audience."

"We are delighted to be working with Fluid in developing our worldwide licensing program," says Duncan Martin, head of retail at Manchester City. "The club is entering a new phase of development and we feel that Fluid will help the club's existing and new licensees make the most of the new opportunities."