Everlast Expands Worldwide Deals

Everlast Worldwide, the boxing brand owned by U.K. based-Brand Holding, part of Sports Direct International, has expanded deals with three of its partners—Wilson Imports in the U.K., Leading Brands in Paraguay and Commercial Sportex in Chile.

The Wilson Imports deal now includes distribution of athletic undergarments. Wilson, an Everlast licensee since 2005, already distributes Everlast apparel, footwear, hosiery and headwear.

Leading Brands, a licensee of Everlast since 2006, will be the exclusive Everlast apparel licensee in Paraguay. Previously, it was licensee of boxing equipment for Argentina, Paraguay and Uruguay.

Sportex, an Everlast licensee since 1996, has expanded its relationship and contract with the brand to include the distribution of boxing equipment. It currently distributes apparel, footwear, hosiery and headwear throughout Chile.

"From Europe to South America, our licensing partners are seeing and believing the strength of the Everlast brand," says Neil Morton, Everlast chief executive officer. "We're very pleased to grow our partnerships with premier international companies as we continue to answer the health and fitness needs of consumers across the globe."