ESPN Launches X Games Product Brand, Bike Line

X Games BMX pro Mat Hoffman will debut a collection of bikes by Hyper and more this month. The deal is the first under a new ESPN Consumer Products brand called XG3 by X Games.

The XG3 Mat Hoffman bike line will feature BMX bikes by Hyper and protective gear by Bell at Dick's Sporting Goods, including the Mat Hoffman X Games 15th Anniversary Limited Edition BMX Bike ($259.99), Park BMX Bike ($209.99), Contact BMX Bike ($159.99), and the Mat Hoffman 15th Anniversary multi-sport helmet ($34.99).

Click here to view photos of the collection.

"XG3 marks ESPN's first foray into high performance action sports gear and will continue to build on the momentum that we have created in consumer products," says Steve Cipolla, vice president and general manager of ESPN Consumer Products. "Innovation and authenticity are the hallmarks of every ESPN brand—as one of the first BMX superstars, Mat Hoffman perfectly embodies these attributes. We are thrilled to be collaborating with Mat, as we launch XG3 and continue to expand the X Games franchise worldwide."