"Waybuloo" Merchandise Performing Well at Retail

RDF Rights has confirmed that its preschool show, "Waybuloo," has scored top sales at retail since its launch on CBeebies in May 2009.

According to NPD's Q4 data, Waybuloo plush from Fisher-Price (master toy licensee) is the No. 1 plush license since the range launched. Meanwhile, the "Waybuloo" DVD, released by 2Entertain, is the No. 3 new preschool brand launched in 2009. The BBC's Waybuloo magazine is the No. 5 preschool title.