rue21 Launches E-Store

Specialty apparel retailer rue21 has launched an online shopping site designed to bring its products to teens and young adults across the U.S.

"The launch of our new e-Commerce site marks a new chapter for our company and will be key to building our brand for the future," says Bob Fisch, president and chief executive officer, rue21. "We have experienced great success through the growth of our brick and mortar stores, and we look forward to building on that success by providing our customers with the same trendy merchandise at competitive prices right at their fingertips."