Sponsored By

Lululemon Bookmarks Penguin Random House Reads

Lululemon has joined forces with Penguin Random House to launch a pop-up library, according to Retail Dive.

License Global

January 2, 2019

1 Min Read

The retail space will offer visitors a chance to read or check out more than 1,000 books and to listen to a variety of audiobooks.

The pop-up will also host events including celebrity book readings and curated food experiences and will aim to discuss topics relevant to their customer base.

The pop-up is open through the spring and is located in Lululemon’s HUB Seventeen community space in New York City’s Flatiron building, where it hosts classes.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like