Jamba Juice Reveals Retail Plans, Adds Two Licensees

On-the-go beverage franchise Jamba Juice recently secured two new licensees, Oregon Ice Cream and Think Wow Toys, in hopes of expanding into the retail market.

Oregon Ice Cream has been tapped to create a line of healthy frozen novelties under the Jamba Juice name. Meanwhile, Think Wow Toys is designing kids' food activities, including a Jamba Juice-branded blender and smoothie- and ice pop-makers.

"We see a strong marketplace potential for Jamba-branded retail products as well as an abundance of additional opportunities to leverage the overall health and wellness trend to create new revenue opportunities," says Susan Shields, vice president of consumer products, licensing and growth initiatives at Jamba Juice. "We have made significant progress against our goal of introducing great tasting, healthy, Jamba products to store shelves nationwide and are pleased to add Oregon Ice Cream and Think Wow Toys to our CPG initiative. Both of these companies are standouts in their industries for the level of quality they bring to their products and processes, and we look forward to working with them to expand the Jamba Juice experience to a broader group of consumers."

Earlier this year, Jamba Juice partnered with Nestlé for branded retail products.