H&M Signs Franchise Deal for Israel

"There has been a great interest in H&M from the Israeli market for quite some time and we believe that our business concept will suit the Israeli market well," says Rolf Eriksen, H&M chief executive officer. "Through this co-operation we will gain access to our franchise partner's solid franchise experience and business network on the Israeli market."

Match Retail is a privately owned company founded by the Horesh family for the purpose of handling H&M in Israel. The Horesh family operates various business activities in Israel including Toyota and Lexus distributorships.

"We are committed to providing our customers with fashion and quality at the best price," says Andrew Horesh, chairman of Match Retail. "With its full range of new and exciting products, we look forward to establishing H&M as a leading player in the Israeli fashion market."