Chorion Taps LaBumbard as Director of Retail Development

Lauren LaBumbard has been appointed to director of retail development at Chorion, where she will look to expand the entertainment company's properties, including Olivia, Mr Men and Little Miss, Paddington bear, Beatrix Potter and The World of Eric Carle in the U.S. retail market.

At Chorion, LaBumbard will also seek out direct-to-retail partnerships. Previously, she served in retail development roles at Viz Media, Signatures Network and 4Kids Entertainment.

"Lauren's appointment will help fill the needs of our growing licensing business and we are confident that her wealth of experience will help Chorion expand our brands at retail," says Robert Traub, senior vice president of licensing at Chorion, The Americas.