Roobarb and Custard Ink Publishing Deal

Bulldog Licensing has tapped Mogzilla to produce a range of illustrated books featuring Roobarb and Custard. The deal was brokered by A&Btv.

Mogzilla will release three 32-page titles this month, "When There was a Pottery Party," "When Custard was Grounded" and "When Custard Found the Hieroglyphics."

Roobarb and Custard's licensing program in the U.K. currently includes apparel from Poetic Gem, greeting cards from Museums and Galleries, amusement plush from PMS and canvas wall art from Riviera.

"This brand is already doing very well due to its huge retro appeal," says Rob Corney, Bulldog's managing director. "This new deal sees the licensing program expanding to take in young fans who are discovering Roobarb and Custard for the first time, as well as appealing to the nostalgia in all of us."