“I grew up with the stories of Beatrix Potter and have loved introducing my two daughters to the world of Peter Rabbit,” says Laura Brand. “We have had so much fun creating a series of nature activities for families to enjoy together in the garden or out on a nature walk. These ideas are all inspired by Peter Rabbit and the mischievous adventures that he has with his friends and I hope families will enjoy them as much as we have.”
“During her lifetime, Beatrix Potter was a pioneering conservationist who was passionate about the natural world,” says Izzy Richardson, director, owned brands, Penguin Random House. “So, who better than Peter Rabbit to champion the joy that spending time in nature can bring? Peter has an authentic connection to nature
Hosted on peterrabbit.com, the weekly content across July (beginning July 9) complements a series of classroom activities and learning resources developed for KS1 school children, in collaboration with Puffin, for over 37,000 primary teachers in the U.K.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.