Bamforth Returns to its Roots

JELC, global licensing agent for the Bamforth Vintage Collection, has announced a new license for the saucy seaside postcard brand with the publishing company Judges Postcards.

Judges will launch a range of more than 60 classic Bamforth postcards.

The last Bamforth postcard was published late in the 20th century, but the success of the brand has brought new demand for the product that originally made it famous.

The “new” Bamforth postcard range will appear beginning this month at tourist sites, gift shops, museums and heritage retailers.