Obsess Partners with Crocs to Launch New Jibbitz Virtual Store and 3D Customizer.

License Global

June 29, 2023

1 Min Read
Virtual jibbitz.
Virtual jibbitz.Crocs

The online shopping interface, Obsess, has collaborated with shoe company, Crocs, for a new virtual shopping experience known as the Crocs Jibbitz Experience. The venture is centered around self-expression, personalization, gamification and education to provide a platform to showcase Crocs’ Jibbitz charms. 

Featured in this collaboration is the 3D Jibbitz Customizer, a feature engineered by Obsess that allows consumers to create a pair of Crocs adorned with Jibbitz charms, which they can purchase within the virtual environment.  

The Jibbitz Experience results from Crocs’ third virtual store collaboration with Obsess, with five distinct departments dedicated to a unique assortment of Jibbitz. While exploring the experience, visitors can partake in an arcade-style claw machine game, allowing them to collect virtual Jibbitz and win physical ones for only a penny. 

Embedded within the entire experience is a seamless link to the Jibbitz Customizer, an interactive tool showcasing lifelike 3D replicas of Jibbitz charms and Crocs in various sizes for men and women. It can add up to 26 3D charms to its selected clog model. Once the customer completes the creation, a direct purchasing process enables customers to acquire their customized product. The Jibbitz Customizer helps educate consumers about the extensive range of Jibbitz charms available while showcasing how to apply and style them on Crocs’ clog products. 

Related:Crocs Announces Extended Partnership with Designer Salehe Bembury

The Crocs Jibbitz Experience is now available via mobile and desktop web platforms.

Read more about Crocs’ keynote with “Minecraft” at Licensing Expo a few weeks ago.  

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