Crocs Announces Extended Partnership with Designer Salehe Bembury

The footwear brand has also appointed Bembury as creative director, Crocs x Pollex Pod collection.

License Global

April 10, 2023

1 Min Read
Salehe Bembury with a Pollex Croc.
Salehe Bembury with a Pollex Croc. Crocs

Crocs and designer Salehe Bembury have announced a two-year partnership. As part of the agreement, Bembury will join the brand as creative director, Crocs x Pollex Pod collection. In this role, he'll work alongside the team to evolve his Crocs signature Pollex design and introduce new silhouettes and colorways within the collection. 

The pair first collaborated to introduce the Pollex Clog in 2021. Crocs broke the mold of its Classic Clog for the release, creating a new silhouette which resulted in one of the fastest global sell-throughs for a Crocs collaboration.  

“For many years, collaborations and product partnerships have been at the core of our brand strategy, and we are very proud of what we have been able to create in partnership with Salehe,” says Michelle Poole, brand president, Crocs. “His unique approach to design has brought a fresh perspective to our molded form and enabled us to connect with new consumers. Looking ahead, we are excited to continue this partnership and extend into dynamic new silhouettes.” 

Bembury shares the same brand values as Crocs, marrying innovation and utility to bring to life modern design languages.  

“We exist in a landscape of 'here today, gone tomorrow' collaborations, so the value lies in long-term relationships and that's what we've established,” says Bembury. “Good design exercises restraint and balances utility with beauty and the Pollex Pod represents that by successfully merging Crocs' brand identity with my own brand identity.” 

Related:New Balance Teams Up with Salehe Bembury for Footwear and Apparel

The first release of new silhouettes within the Pollex Pod collection will be announced later this spring. Designs will take inspiration from the original Pollex clog motif as the pair continue to explore how Bembury's signature fingerprint comes to life in 3D form. 


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