Jazwares Signs with BIP to Expand Licensing Opportunities

Global IP marketplace BIP has announced the launch of its web-based marketplace. Jazwares and metaverse gaming properties “Brookhaven” and “Jailbreak” and more have signed on to utilize BIP’s IP marketplace.  

The BIP online ecosystem bridges the gap between licensors and licensees worldwide allowing for more connection within the licensing industry with a concentration on transparency. The BIP licensing hub features several tools aiding in the deal making process, including real-time tracking enabling all users to easily track deal memo progress, virtual chat room communication, and post-deal management services. BIP will serve as an expansive centralized hub streamlining the licensing marketplace providing brands opportunities to field potential collaborations, expand territory, and provide a wider range of product categories. 

“BIP provides a powerful toolkit for all brands utilizing the platform – from the discovery of new and untapped licensing opportunities to creating new revenue streams – we’re there every step of the way to maximize value to these brands and streamline deals,” says Ari Zebersky, co-founder and chief executive officer, BIP. “Our goal is to provide the licensing industry with the ultimate catalyst for brand collaboration, opening the door for IP expansion and impactful multi-category product extensions.” 

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With more than 25 brands already tapping into the technology, the company aims to change the way in which IP is monetized by connecting buyers and sellers in a global marketplace. The web-based platform will initially be utilized by Jazwares to identify and forge new consumer product offerings in support of its plush brand Squishmallows and First Act, the instrument brand for aspiring musicians.  

“At Jazwares, we always have our fingers on the pulse, tapping into the partners and technologies that will maximize our licensing efforts and bring them to the next level,” says Sam Ferguson, senior vice president of global licensing, Jazwares. “BIP enables us to have a 24/7, 365-day support solution to help find the best partners to bring our IP to life via a streamlined and highly intuitive online marketplace.” 

Zebersky along with co-founder Karofsky, and chief technical officer Ben Hakim M.D., initially developed BIP as an NFT IP marketplace to focus on buying and selling in-demand IP which has expanded into a multi-category network spanning consumer products, music, fashion, consumables  and more. BIP recently hit its latest milestone having completed the pre-seed round of funding through a group of angel investors with significant experience in tech, investing and the licensing industry.  

“BIP marketplace revolutionizes how we currently think of brand activations,” says Karofsky.  “Brands finally have a go-to marketplace that enables them to recognize the true value of their brands.”