February 9, 2023
The Pokémon Company International has taken over Harrods’ toy floor for six weeks of fun. Spanning the school breaks and celebrating Pokémon Day on Feb. 27, the pop-up offers a host of activities for visitors to the department store in Knightsbridge, London.
The branded space in the store’s fourth-floor toy department celebrates a selection of Pokémon, which can be found on land, at sea and in the sky across different regions of the Pokémon world. Colorful graphics, displays and digital screens feature content from key components of the Pokémon brand including video games, trading cards and animation, as well as the latest toy releases. Alongside a selection of Pokémon products is an assortment of themed activities, including giveaways, photo opportunities and costume character visits in mid-February.
Visitors can browse a selection of Jazwares’ toy line including Battle Figures, a variety of plush in different sizes and the Clip ’N’ Go Poké Ball Belt Set. Other highlights include Mattel’s MEGA construction sets, collectibles from The Wand Company, prints from GB eye and Teknofun’s lamps and wireless speakers.
“We are delighted to get back together with Harrods to create this exciting new pop-up where fans old and new can celebrate Pokémon,” says Mathieu Galante, licensing director (EMEA), The Pokémon Company International. “With a host of the most-loved Pokémon filling the space along with fun activities, we hope to offer an inspiring and engaging experience that will enjoy the huge success of our previous collaborations with this iconic store.”
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