Introducing Care Bears Forever: RECUR and Cloudco Bring Bears to Web3

To celebrate the 40-year anniversary, Care Bears Forever will be available Aug. 4.

License Global

July 7, 2022

3 Min Read
Promotional image for Care Bears Forever.
Promotional image for Care Bears Forever.RECUR/Cloudco

As reported in the February issue of License Global, the Care Bears are turning 40. Now Care Bears Forever, an NFT experience powered by RECUR, will go live starting Aug. 4. RECUR has been involved in numerous NFT experiences, and also participated in License Global’s webinar, “WTF is an NFT” last year. Cloudco Entertainment and RECUR, a premier platform for creating innovative, multi-chain NFT experiences, are partnering to drop the first Care Bears NFTs. The deal was first announced last December. Featuring all original art, Care Bears Forever will bring the positivity and huggable, loveable attributes Care Bears fans have known and loved for the past 40 years into Web3. 

Care Bears Forever will build an active and inclusive community that encourages members to band together and discover Web3 through the lens of Care Bears. RECUR and Cloudco Entertainment will release 10,000 PFPs of the 10 original characters, each with their own unique design, that will serve as the entry point into the Care Bears Forever gameplay. The characters featured will include Cheer Bear, Grumpy Bear, Funshine Bear, Good Luck Bear, Love-a-Lot Bear, Bedtime Bear, Best Friend Bear, Tenderheart Bear, Birthday Bear and Wish Bear. The Care Bears will feature an NFT-ready look, never-before-seen in the Care Bears universe. Fans are also in for a special surprise as the NFT experience will introduce new Care Bears. Care Bears Forever NFTs can be purchased by the public on Aug. 4, with RECUR Pass Holders receiving early access to the sale. 

Related:Fizz Launches Exclusive Care Bears Range in Primark

“The Care Bears community is inclusive, supportive and welcoming to all, and we’re very excited to partner with Cloudco Entertainment to bring these classic characters to Web3,” says Zach Bruch, co-founder and chief executive officer, RECUR. “We are thrilled to welcome Care Bears as the latest property to join the RECUR platform and look forward to onboarding their incredible fans into Web3 by powering the dedicated home for Care Bears Forever.” 

Within Care Bears Forever, NFT holders will have the opportunity to engage in community-focused gameplay which will in turn reveal and reward them with exclusive mystery prizes. To play, holders submit their original Care Bear PFP into a community challenge in order to boost the Sharing Meter and receive a locked Mystery Chest NFT. The contents inside will only be revealed once a set number of submissions are reached and the challenge is completed. Mystery Chests can only be earned through Sharing Meter challenges or by purchasing from another community member on the Marketplace, meaning fans will need to work together to unlock what’s inside. 

“Over the last 40 years, Care Bears fans have created an enthusiastic and engaged community that champions sharing, caring and kindness,” says Robert Prinzo, head, global licensing, Cloudco Entertainment. “Our strong relationship with our global fanbase allows us to explore new spaces and we are so pleased to see the positivity surrounding our entry to Web3. This is just the beginning …” 

Cloudco is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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