In celebration of the Care Bears’ 40th anniversary, Brighton-based Fizz Creations has developed a range of Care Bears stationery and accessories featuring pens, pin badges, drinkware, a puzzle, wellness cards and a variety of notebooks, all in a pastel palette. 

“Fizz has really managed to hit the spot with their Care Bears product, and if the sharing and caring of the range across social media is anything to go by, the collection looks set to be a fan favorite,” says Sophie Yates, licensing executive, Bulldog Licensing. 

Last year, Fizz Creations established a partnership with Bulldog Licensing to deliver a Primark range for the anniversary and another beauty and tech range will launch later in the year that will be available across wider distribution channels. 

"It has been great working with the team at Bulldog to bring this nostalgic ’80s classic brand to Primark shoppers in a fun and fresh way," says Scott Bundy-Higgs, senior national account manager, Fizz Creations. “I am excited to see the reaction as I know it's going to be a hit.” 

“The Care Bears brand appeals to all ages and I remember growing up with them back in the ’80s,” says Zoe Ryan, head, marketing, Fizz Creations. “Fast forward to 2022, the Care Bears have reached an iconic status not only to the original fans, but also their children – and it seems everyone in between, too. There’s a whole lot of care for the Care Bears!”