Care Bears Partners with RECUR for NFT Collection

The collection features both original and never-before-seen bears. 

December 2, 2021

RECUR and Care Bears have announced a multi-year NFT partnership to bring the bears from Care-A-Lot into the metaverse.

As fans enter the Care Bears metaverse, they will discover the beloved original bears and brand new, never-before-seen Care Bears. The dedicated experience, launching in the first half of 2022, will allow fans to buy, collect and trade Care Bears NFTs as digital products and collectibles.

"For nearly 40 years, the Care Bears have been building a diverse, global community of fans of all ages," says Robert Prinzo, head, global licensing, Cloud Entertainment. "The Care Bears' key messages of sharing, caring, and inclusivity are seen throughout all of our collaborations, and we pride ourselves on aligning with partners that can create products that keep our fans excited. As we enter the metaverse, we look forward to introducing a new way to collect Care Bears alongside the brilliant team at RECUR."

"We are reimagining 40 years of Care Bears through this partnership and can't

wait to bring the bright, colorful and emotionally exuberant IP of this iconic brand to the metaverse," says Trevor George, co-chief executive officer, RECUR. "Fans will have the opportunity to gain early beta access to Care Bears NFTs in the first half of next year by owning a RECUR pass, which can be purchased next week."

RECUR announced the launch of its first proprietary NFT, the RECUR Portal Pass, earlier this month. The RECUR Pass will offer early beta access to RECUR's experiences in entertainment, sports and pop culture, including Care Bears, among others. The pass will be available to purchase for 24 hours only on Dec. 9.