September 14, 2023
Viacom18 Studios and Marflix’s “Fighter,” India’s first aerial action franchise, will release its first film on the eve of India’s 75th Republic Day on Jan. 25.
“We want to leave no stone unturned to make this experience a memorable one for our audience,” says Siddharth Anand, director, “Fighter.” “Thus, Mamta Anand, the producer on ‘Fighter,’ was very keen on coming up with a merchandise line for our film, ‘Fighter.’ She then planned with Viacom 18 to engage in an exciting collaboration with Black White Orange, who will now help us bring our envisioned ‘Fighter’ experience to life. With our unique merchandise line, fans will get a one-of-a-kind opportunity to truly immerse themselves in the world of ‘Fighter,’ celebrating the unwavering valor of the Indian Air Force.”
Black White Orange, a licensing and brand solutions agency in India, has been appointed as licensing partner by Viacom18 Studios for “Fighter.”
“‘Fighter’ is not just a film; it’s an experience that celebrates the Indian Air Force, and we are thrilled to have been entrusted by Viacom18 Studios to bring their vision to life on merchandise,” says Bhavik Vora, founder, chief executive officer, Black White Orange Brands. “Through our partnerships, BWO will create a high-quality and aspirational merchandise program that will allow fans to connect with the film on a deeper level. We are also excited to launch the ‘Fighter’ range on our own D2C platform, A47.in, a brand that celebrates the rich pop culture of India, and it will be great to see the ‘Fighter’ collection alongside our official merch for ISRO and units of the Indian Armed forces. With our expertise and commitment, we aim to deliver an exceptional experience for fans and further elevate the captivating world of ‘Fighter.’”
This collaboration with Black White Orange aims to create an engaging and immersive brand experience for the fan base of all ages by exploring several licensing and retail partnerships across India.
It will collaborate with the “Fighter” movie to bring a wide range of exclusive merchandise, from apparel and accessories to collectibles and memorabilia. The range will also be available on the D2C brand, A47.in, which celebrates India and its achievements through official merch, like ISRO, Indian Infantry and its IAF aircraft, LCA Tejas.
“‘Fighter’ is a highly anticipated film that pushes boundaries as India’s first aerial action franchise, and we are excited to bring its captivating world to life beyond the screen,” says Ajit Andhare, chief operating officer, Viacom18 Studios. “Viacom18 Studios is happy to partner with Black White Orange as the exclusive licensing partner for ‘Fighter’’s merchandise line. Through a meticulously crafted collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’ and own exclusive items that pay homage to the valor of the Indian Air Force and the iconic characters of the film. We urge everyone to get ready to embark on this extraordinary journey with ‘Fighter’ and indulge in the excitement it brings!”
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