Viacom18 Consumer Products Launches Back-to-School Collection

Launch features SKUs from shows and characters including “PAW Patrol,” “Dora the Explorer,” Baby Shark, “Peppa Pig,” “Masha and The Bear,” “Motu Patlu” and Shiva.

License Global

May 23, 2023

Back-to-School creativeViacom18

Set to bring kids closer to their favorite cartoons, Viacom18 Consumer Products has announced the launch of a new range of back-to-school products this season. From “

PAW Patrol

” and “

Peppa Pig

” to “Motu Patlu,” “Dora the Explorer” and “

Masha and the Bear

,” the new collection features the shows and characters on stainless steel and plastic-based water bottles, pencil boxes and school bags.

The popular back-to-school range by Viacom18 Consumer Products features an eclectic mix of kids’ favorite toons on a diverse new range in bright colors and appealing designs. The products will be available at leading kids’ stores such as Hamleys, Reliance Retail, Landmark and Toys“R”Us across more than 1,000 retail stores and leading e-commerce brands like Amazon, Flipkart, FirstCry and more.

“With each edition of the back-to-school campaign, we at Viacom18 Consumer Products aim to bring a diverse and exciting range of products across categories,” says Sachin Puntambekar, business head, consumer products,

Viacom18. “The new line will bring kids closer to their favorite on-screen ‘toons, giving them a chance to express their fandom every day.”

The launch of the new range of Viacom18 Consumer Products will be supported by on-air promotions, on-ground activations across metro cities, retail store activations and social media. The Viacom18 Consumer Products back-to-school range of products will be available for consumers across key retail stores and e-commerce websites across India.