Viacom18 Consumer Products Launches ‘Garfield’ x Celio Collection

“Garfield” x Celio Collection to kickstart Garfield’s 45th anniversary celebrations.

January 31, 2023

Shirts from the Garfield and Celio collection.

Shirts from the Garfield x Celio collection.Viacom18

Viacom18 Consumer Products in India has collaborated with Celio, a French menswear brand, to kickstart 45th-anniversary celebrations of the ginger cat by introducing an exclusive range of “

Garfield

” items.

“We are happy to introduce to you, a brand-new limited-edition collection for all the fervent ‘Garfield’ fans of the country,” says Satyen Momaya, chief executive officer, Celio India. “‘Garfield’ has been one of the most iconic and loved characters of this generation, and rightfully so, courtesy of his wit. With this launch, we hope to bring about the memories of when we first watched the show. And what better way to binge on it again than while wearing some cool ‘Garfield’ merch?”

The “Garfield” x Celio collection, which further expands the Viacom18 Consumer Products portfolio, includes an exclusive range of the cartoon across T-shirts, shorts, sweatshirts and shirts for men. As a part of the collaboration, licensed Garfield merchandise will be available across Celio’s website and retail

stores, and at leading e-commerce marketplaces like Myntra, Ajio, Nykaa Fashion, Lifestyle and Shoppers Stop.

“At Viacom18 Consumer Products, we foster fandoms by giving consumers unique opportunities to come closer to their favorite characters in a more tangible, memorable way,” says Sachin Puntambekar, business head, consumer products, Viacom18. “The ‘Garfield’ franchise is a phenomenon in itself and on the anvil of its 45th anniversary, our collaboration with Celio makes for an exciting partnership. We hope fans will love the collection.”