Since Illumination and
launched the first
trailer for “The Super Mario Bros. Movie”
in October, excitement has been high for Super Mario Bros. fans. The new animated film, based on the world of
Bros., has already launched numerous licensed products, from
Super Mario Bros. Movie edition Monopoly game
and even a
Super Mario Lush bath collection
So far, the film is more than living up to its hype; according to Variety, it brought in $204.6 million domestic and $377 million global over the long Easter weekend.
Related:Video Games: Licensing’s 1 Up
Cinemark Holdings, one of the world’s largest movie theater companies, announced that Saturday, April 8, captured the company’s highest
“The sensational openings of ‘The Super Mario Bros. Movie’ and ‘Air,’ coupled with outstanding ongoing results from a wide range of films across varied genres this long weekend, further demonstrates the sustained strength of consumer enthusiasm for an immersive, larger-than-life, theatrical experience,” says Sean Gamble, president and chief executive officer, Cinemark. “We commend our many studio partners for producing such a diverse array of compelling content that captivated a wide range of audiences and enabled Cinemark to achieve this weekend’s significant attendance milestone. 2023 moviegoing is off to an exceptional start, and we are thrilled for consumers to experience a growing volume of highly anticipated films over the coming months.”
IMAX Corporation, which is showing “The Super Mario Bros. Movie” on select screens internationally, announced the film delivered the highest animated IMAX opening weekend of all time at the global box office with $21.6 million. The film scored the biggest IMAX opening ever for an animated film in North America with $16.6 million and was the company’s top animated debut in 22 international markets.
“2023 has now yielded our best opening ever for an animated film, sports movie and local language release – demonstrating the strong diversification of our slate and soaring demand for the IMAX Experience across all audiences,” says Rich Gelfond, chief executive officer, IMAX. “Illumination and Universal did an excellent job launching this new franchise, building on the great momentum we’re seeing at the global box office as a very promising summer blockbuster season approaches.” Internationally, “Super Mario Bros.” achieved the animated title record in the U.K., Ireland, Germany, Sweden, the Netherlands and every IMAX market across Latin America, including Brazil and Mexico. The film was also the biggest IMAX opening weekend of all time in Argentina, Chile, Colombia and Curaçao.
“The Super Mario Bros. Movie” will continue its run on the IMAX network next week.
reported on some of the top trends in video games, including licensing and films.
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