Toy line will arrive in retail next month, ahead of the film’s April release.

License Global

January 24, 2023

1 Min Read
Super Mario posable figures.
Super Mario posable figures. JAKKS Pacific

JAKKS Pacific has announced they will launch a toy line for the new film from Illumination and Nintendo, “The Super Mario Bros. Movie.” The collection will include posable figures, accessories, playsets, plush and an RC from the movie coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa on Feb. 26.

“In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for ‘The Super Mario Bros. Movie,’” says Joe Lawandus, senior vice president and general manager, global toys, hardlines and publishing, Universal Products & Experiences. “We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.” 

“JAKKS Pacific has been excited about working with Illumination, Nintendo and Universal Products & Experiences to develop a line of unique toys for ‘The Super Mario Bros. Movie’ available on Feb 26., 2023,” says Craig Drobis, senior vice president, marketing, JAKKS Pacific. “Our collector and fan community will be thrilled with JAKKS’ new scales that really bring home the rich details inspired by the characters and sets on the big screen, including our new 5” figures with realistic acrylic eyes and movie accessories in a premium window box. We’re excited to unveil even more very soon.” 

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License Global

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