January 3, 2023
ZAG has signed with BTS Eventos to develop and promote a series of branded family racing events across Brazil, Chile, Argentina and Peru, based on “Miraculous – Tales of Ladybug and Cat Noir.”
The first races will take place in Brazil; the inaugural event is a walk and run at the Villa-Lobos Park in São Paulo on Feb. 12 expected to attract over 5,000 fans of the show who will have access to superhero characters, Ladybug and Cat Noir, as well as themed activities. Each participant will also receive a kit with a T-shirt, chest number and participation medal, with premium kits to include items such as yo-yos, caps, visors, squeezes, masks and ecobags. Fans can also choose to participate in shorter or longer races depending on age and ability. Miraculous races are also currently in the works elsewhere in Brazil in Belo Horizonte, Porto Alegre and Rio de Janeiro, with the latter also having a roller-blading option.
The runs in Chile and Argentina will take place in Q2, 2023 and in 2024.
“We are so excited to have partnered with BTS Eventos to create these high-value live experiences for our Miraculous fans that combine healthy sporting activities and entertainment,” says Angela Cortez, vice president, licensing, ZAG Latin America and Canada. “Miraculous has captured the hearts of kids and families across the region, with aspirational themes that help kids to believe in themselves. We can’t wait to kick off this this fun family event in Brazil where brand awareness for Miraculous is high, at 88% according to a recent report by Brand Trends International.”
The new events follow the successful promotion that ZAG ran featuring Miraculous-branded merchandise featured at Emoción Deportiva in Mexico, where parents and children ran in pairs, and runners received an exclusive Miraculous bag, medal, face mask and T-shirt with options of 1, 2, 3 and 5-kilometer runs.
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