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November 18, 2022
ZAG hosted its first brand summit at Teatro Centenario Coyoacan in Mexico City on Nov. 17. In addition to “Miraculous,” ZAG presented the latest series, “Ghostforce,” an original comedy-action series for kids and families, and the animated feature “Melody,” directed by Jeremy Zag and starring the voice talent of Katy Perry. The announcement was made by Angela Cortez, vice president, licensing, Latin America.
New partners have signed on with the brand including:
Live tour operator Gatos Producciones has signed on as a partner to develop and produce a live-action musical show, bringing to life more than thirty characters from the series, including Marinette, Adrien, Chloe, Sabrina and Alya.
Mexican property developer Grupo Danhos is holding two “Miraculous” holiday Christmas tree lighting weekend events with a “Miraculous” pocket show preview.
In October, apparel licensee Carnaval launched their new product lines with the Liverpool department store chain and exclusive “Miraculous” exhibition will launch in 21 stores nationwide from Dec. 15-30.
Cosmetics, skincare, fragrance and personal care company Revlon has entered into a second marketing alliance with the brand, partnering with Expo TNT, the convention in Mexico devoted to Japanese Manga and Anime. Cosplayers will receive make-up kits to create their favorite Miraculous akumatized character for a sponsored Instagram event, with winners receiving prizes including convention passes, T-shirts and “Miraculous” dolls.
Other partners launching new products this fall in Mexico include Novelties Best Trading (stationery, novelties and kids cosmetics), Cool Things (accessories), Área Creativa (gifts) and Helados Willy (ice-cream).
“Mexico is the largest and most mature market in Latin America and aspirational to Latino countries,” says Cortez. “’Miraculous’ continues to grow with over 40 partners currently on board, and we look forward to developing the consumer products strategy for ‘Ghostforce’ across Mexico alongside our toy partner Playmates. Additionally, ZAG has an incredible portfolio of upcoming content that convey stories full of value that we can’t wait to share!”
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