The Brand Liaison to Represent Wynnie Bynnie

Hair care product is available at 800 Walmart locations.

License Global

May 16, 2024

2 Min Read
Wynnie Bynnie haircare.
Wynnie Bynnie haircare.The Brand Liaison

Single “mom-preneur,” Hailee Chapman, and her 4-year-old chief executive officer, Wynnie, have named The Brand Liaison to represent their children's hair care brand, Wynnie Bynnie.  

As part of the initial launch, Wynnie Bynnie beauty products are carried at 800 Walmart stores, and the company has secured a licensing partnership with manufacturer, BHM Beauty Company. BHM brings over 20 years of experience in manufacturing and distributing beauty and cosmetic products.  

Central to the brand narrative is the cast of characters from Wynnie & The Bynnie Bounce Crew, each with unique hairstyles. They don’t just inspire children to embrace their natural selves and express their authenticity boldly, they empower them to do so, promoting the values of uniqueness, individuality and self-expression and instilling a sense of pride in their hair. Wynnie is one of the youngest CEOs in the U.S. and her goal is to spread positivity and inspiration throughout the African American community. 

“We are thrilled to be working with the Wynnie Bynnie brand,” says Steven Heller, founder, The Brand Liaison. “The adorable art and innovative products are the brand pillars of this emerging brand that is already making an impact in the children’s hair care and beauty marketplace.”  

Related:The Brand Liaison to be Official Licensing Partner for Jason Wu

“Wynnie Bynnie, a trailblazing brand with a rich heritage spanning three generations of Black ownership, is more than just about hair care,” says Katey Gabrielson, vice president, licensing, The Brand Liaison. “It stands as a beacon of diversity and inclusion in children’s retail, inspiring us all.”  

The children’s brand aims to build a best-in-class family of licensees across all kids’ product categories. The goal is to create high-quality products every parent can afford.   

“Specializing in hair products tailored for kids with curly, wavy and kinky hair textures, Wynnie Bynnie not only provides essential care solutions but also fosters a sense of pride and confidence in children’s individuality,” says Hailee Chapman, founder, Wynnie Bynnie. 

About the Author(s)

License Global

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