The Brand Liaison to Represent PetMedics Brand for Licensing

Pet brand, PetMedics, has selected The Brand Liaison to lead licensing for an expanded product line of PetMedics brand pet care, health and wellness products, including pet toys and plush, pet travel and home goods, functional apparel and accessories, feeding, vitamins and healthy consumables, cleaning, CBD, nutraceuticals and more. PetMedics licensing will also be supported by coordinated cross-category marketing and social media campaigns targeting the multi-billion-dollar pet industry. 

PetMedics has been distributing electronic pet care products at multiple retail distribution tiers. This new licensing initiative allows consumers to enjoy the same innovations and solutions in virtually every pet care category.

“As a dog owner and foster dog parent, I have relied on so many of the great PetMedics electronics products, so I immediately saw the potential and opportunity to expand the PetMedics brand into so many other categories,” says Steven Heller, president, The Brand Liaison. “We are honored to be selected to lead this licensing program and have no doubt that the products and partners that we bring will provide the same level of excellence and innovation that the PetMedics brand stands for.”

“We looked at several licensing agencies and considered several business expansion strategies, and The Brand Liaison stood out as the best agency to help us achieve our goals,” says Ezra S. Ashkanazi, founder, PetMedics. “They understand our brand and share our mission for innovative pet health and wellness solutions.”

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The Brand Liaison licensing efforts and products from licensees will be sold in-store and online in all channels where pet products are sold, including retailers that support the original PetMedics electronic products, such as Walmart, Target, Costco, Petco, Petsmart, Chewy, Amazon, specialty channels and more. PetMedics products from licensees will also be included in coordinated marketing efforts with respected bloggers and publications relevant to today’s pet markets.