Higgins will handle business like distribution and licensing.

License Global

May 2, 2023

2 Min Read
Whit Higgins.
Whit Higgins. Sesame Workshop

Sesame Workshop, the nonprofit organization behind “Sesame Street,” has promoted Whit Higgins to executive vice president and head, global enterprises (formerly the media and education group). Higgins will be responsible for all international and domestic commercially funded business, including distribution, licensing, sponsorship, themed entertainment, formal education and digital. He will also continue to oversee the organization’s offices in Europe, China, Japan and Latin America.  

“‘Sesame Street’ is seen in over 150 countries, heard in 17 languages and has more than 50 million social fans worldwide – it’s truly the longest street in the world,” says Higgins. “From the U.S. to Germany to South Africa, ‘Sesame Street’ reaches millions of kids and families, providing the tools and strategies they need to thrive. I’m incredibly honored to take on this new role and work with my colleagues across the Workshop to continue delivering on our mission and encouraging a lifelong love of learning.” 

Under Higgins’ leadership, Sesame Workshop has broadened its international reach through expanded and new strategic partnerships, developed new “Sesame Street”-branded content in key markets and launched new location-based entertainment experiences. Higgins reports to Steve Youngwood, chief executive officer. 

Related:Sesame Workshop Debuts New Resources

“Since joining Sesame Workshop, first as head of distribution and then as head of media and education international, Whit has worked in partnership with colleagues across the organization to increase our worldwide footprint and deliver new partnerships to grow our brand, revenue and impact supporting our nonprofit work,” says Youngwood. “His thoughtful leadership and deep expertise will help guide us in successfully navigating today’s fragmented and complex media landscape.” 

Higgins joined Sesame Workshop in 2019 as vice president, international media distribution and business development, and was promoted two years later to senior vice president, international media and education and global distribution. Prior to joining the Workshop, he headed up global strategy and business development in Washington, D.C., at National Geographic Partners, building new business lines, product offerings and strategic partnerships with a focus on digital, kids’ and consumer products. Higgins also spent six years in Europe, living in Spain and then Finland, managing TV channel businesses for Fox and National Geographic, giving him a deep understanding of operating local offices and managing a mission-driven media brand with commercial and nonprofit operations. Higgins started his media career developing TV programs for National Geographic Channel U.S. 

Related:Sesame Workshop Names New Vice President


Read more about:

Sesame WorkshopGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like