Sesame Workshop Names New Vice President

Kim Díaz has been named vice president, creative development at Sesame Workshop. Since joining Sesame Workshop in 2016, Díaz has been a leader in her field, overseeing all aspects of content development, generating new program ideas for kids and families and serving as creative producer for select current series. As the VP of creative development, Díaz will develop and lead the strategy for new long-form and short-form series, specials and other programming initiatives that align with Sesame Workshop’s mission and creative vision. She will also be responsible for developing and vetting innovative program ideas and genres and identifying and partnering with the right distributor for each property. She will report to Kay Wilson Stallings, executive vice president, creative and production.  

“Kim is an invaluable leader, full of collaborative energy and thoughtful insight that furthers our mission,” says Wilson Stallings. “I know she will continue to bring her immense creativity to all of our content, fostering new ideas into incredible programming that helps kids grow smarter, stronger and kinder.” 

“I am deeply passionate about creating educational entertainment for preschoolers and beyond,” says Díaz. “Growing up in an urban neighborhood in Queens, I remember watching ‘Sesame Street’ and thinking that it was the only show out there that looked like where I lived. It’s an honor to be a part of helping kids like me see themselves through our beloved characters and brand-new programs.” 

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Over her 16-year career, Díaz has been a leader in creative producing, writing and development for educational preschool TV content. In her previous roles at Sesame Workshop, Díaz oversaw Sesame Workshop’s creative development pipeline, which includes original series, “Sesame Street” spinoffs, “Sesame Street” segments and animated specials for partners such as HBO Max and Apple TV+. Her recent projects include the development of “Charlotte’s Web,” “Sesame Street” specials, “Elmo Gets a Puppy” and the upcoming “The Nutcracker: Starring Elmo and Tango,” “Elmo & Tango’s Mysterious Mysteries” for Sesame Street’s Seasons 52 and 53, numerous “Coming Together” animated shorts and more. Díaz produced the YouTube short, “The Monster at the End of Your Story” with Grover and Elmo, which was nominated for a Daytime Emmy Award. 

Before joining Sesame Workshop, Díaz served as writer, producer and puppeteer at Sprout on the Emmy-nominated “The Sunny Side Up Show,” the only live studio series for preschoolers that ran 365 days a year under both Comcast and NBC Universal. Additionally, Díaz served as writer and producer for on-air promos, branding and interstitials at Nick Jr. She was nominated for three short form writing Emmy Awards for “Nickelodeon Presents History & Heritage” and “Dora’s Fantastic Gymnastics Adventure.” 

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Díaz holds a BFA in film and television production from NYU Tisch School of the Arts. She resides in Queens with her husband and two children.