In addition to the new resources, Sesame Workshop’s initiative is expanding through its themed entertainment partnerships.

License Global

April 4, 2023

3 Min Read
Elmo, Julia and Rudy in a new resource video.
Elmo, Julia and Rudy in a new resource video.Sesame Workshop

For Autism Acceptance Month, Sesame Workshop has released new resources centered around belonging and artistic expression.  

Created in 2015 in consultation with more than 250 organizations and experts within the autistic community, the “Sesame Street” and Autism: See Amazing in All Children initiative aims to increase public awareness and acceptance of autism, foster greater empathy and understanding and support families with free resources to help them navigate everyday moments. The new resources add to Sesame Workshop’s extensive library of content for autistic children and their families. 

“Sesame Street” characters, Julia, Elmo, Abby Cadabby, Rosita and Rudy will be featured in the following new resources: 

  • Two new videos featuring Julia and her “Sesame Street”

  • A new storybook celebrating teamwork and belonging, “

  • Three new printable pages encourage children’s creativity by prompting them to create a self-portrait and insert themselves into scenes from storybooks like “Family Forever” and “Super-Sunny Celebration.”

“We continue our commitment to autistic children and families by celebrating Autism Acceptance Month with new resources,” says Jeanette Betancourt, senior vice president, U.S. Social Impact, Sesame Workshop. “We work to create a world where all children are appreciated for who they are. Through Julia and her ‘Sesame’ friends, we demonstrate belonging to be more than simply being accepted. It is also being part of a community where each person is safe and valued.” 

Related:Sesame Workshop and Quest Diagnostics Launch New Program

In addition to the new resources, Sesame Workshop’s initiative is expanding through its themed entertainment partnerships. Throughout April, both Sesame Place theme parks, Busch Gardens and SeaWorld Orlando, will distribute free educational storybooks and offer meet-and-greets with Julia and friends. Sesame Place Philadelphia, the first theme park in the world to become a Certified Autism Center, recently completed Blue Bridge training for staff members on how to use strategies that promote positive communication and sensitive responses when autistic children need assistance in communicating and/or have sensory sensitivities. In Turks and Caicos and Jamaica, guests at Beaches Resorts can enjoy art activities and meet and greets with Julia at their three resort locations, all of which are Certified Autism Centers. 

Internationally, marking the fifth anniversary of Julia in Japan, “Sesame Street” Japan created a special version of the song, “We Belong” in Japanese with the Midories, a musical group of five children who appear on NHK’s Education show. The song, which was performed live at the Autism Awareness Day lighting of the Tokyo Tower on April 2, celebrates friendship and encourages a sense of belonging in a diverse society. Sesame Workshop continues to partner on a nationwide World Autism Awareness Day campaign with the Japanese national government and advocacy organizations across Japan. In Bangladesh, Julia joined “Sisimpur” friends, Halum, Ikri, Shiku and Tuktuki for the 15th season, which premiered in February and focuses on equity and inclusion. 

The “Sesame Street and Autism:” See Amazing in All Children initiative is made possible by generous philanthropic support from American Greetings and The Jones/Davis family, in celebration of Julia Brooke Davis, and is part of Sesame Workshop’s mission to help all children grow smarter, stronger and kinder. 

Earlier this year, License Global looked at how brands adapt to be more inclusive and cater to the needs of neurodiverse children. 

About the Author(s)

License Global

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