Liquid Adds Business Development Director

The brand experience company Liquid Agency has hired Marie McNeely as its new global director of business development.

McNeely comes to Liquid with a diverse portfolio of work in categories such as consumer packaged goods, travel, healthcare, telecommunications, finance and retail.

“Liquid surfaced when I was looking for branding agencies with progressive alternatives to traditional, silo-ed models,” says McNeely. “I was very happy to discover that Liquid had designed its operating model from its experience in Silicon Valley and applied it to developing holistic brand experiences through experimentation and curiosity. It reduces the waste of time and effort agencies spend strategizing, creating, integrating and testing brand experiences.”