Australia Post, May Gibbs Partner for Mother’s Day

Merchantwise Licensing’s May Gibbs has partnered with Australia Post for the first time.

License Global

May 8, 2020

1 Min Read

Merchantwise Licensing’s May Gibbs has partnered with Australia Post for the first time to release an exclusive Mother’s Day homewares range, a coloring book, storybooks and more.

“We are extremely pleased to be partnering with Australia Post for this first-time collection ahead of Mother’s Day in Australia,” says Rosalie May, May Gibbs brand manager, Merchantwise Licensing. “Not only does the range include beautiful gifts, it celebrates the 80th anniversary of the compendium book The Complete Adventures of Snugglepot and Cuddlepie, first published in 1940. We look forward to the brand’s continued growth in 2020 with lines of new product releases as well as launches with existing May Gibbs partners such as Walnut Melbourne.”

Leading Australian homewares distributor CWM Homewares has released an exclusive Mother’s Day homewares range. The collection includes silverware, cups, plates, mugs, tea towels and more. The collection is now available in three color stories: safe travels, in the treetops and blossom love. It is now available in-store and online.

The May Gibbs Snugglepot, Cuddlepie & Friends – A Collection of Classic Illustrations to Colour book has also been released by Scholastic Australia. It is available exclusively to Australia Post and features May Gibbs original line art. Australia Post will also be stocking four previously released Scholastic Australia individual Gumnut Tales storybooks for kids.

The brand has also partnered with Walnut Melbourne for a fourth time as part of the retailer’s winter 2020 collection including hats, bibs, blankets, tees, pants, dresses and more for babies.

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License Global

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