Max Publishing Takes B&LLAs and The Licensing Awards Virtual

Max Publishing has decided that amid the restrictions for social gatherings in the U.K., the Brand & Lifestyle Licensing Awards and The Licensing Awards will go ahead as evening events that will take place digitally.

Both events will retain their original dates, with the winners of the B&LLAs 2020 being unveiled on Nov. 9, and The Licensing Awards winners gaining their crowns in December, with thousands of guests from around the world due to attend.

“Despite the inherent challenges the ongoing period has presented, the brand and entertainment licensing industry has done itself proud on the product, retailing and promotional front and as such it is imperative that we honor this excellence – and these virtual extravaganzas provide a safe way of bringing everyone together in celebration,” says Jakki Brown, joint managing director, Max Publishing.

The finalists of the B&LLAs 2020 can be read online and the shortlist for The Licensing Awards 2020 will be announced in the next few days.

For the latest news in licensing from companies nominated, click here.