Fuggler plush toys are exclusively sub-licensed globally to Addo Play. Through 2024 Fuggler plush will launch in more than five new markets. This rights acquisition represents a strategic move that aligns with Libertas Brands’ commitment to providing innovative products to consumers worldwide.
In addition, Libertas Brands has announced the appointment of Mark Kingston as its chief executive officer. Kingston, an accomplished industry leader with successful IP management and a proven track record of driving growth and innovation in the licensed consumer products industry, assumed the role effective Sept. 4.
“We are delighted to welcome Mark Kingston to lead the newly formed Libertas Brands,” says Stuart Grant, co-founder, Libertas Brands. “His strategic vision, passion for consumer products and deep industry knowledge make him the ideal leader
“As co-founder and chief executive officer, I am excited to lead the creation of Libertas Brands and build the foundations for growth of the overall Fuggler brand globally as well as exploring opportunities to service key clients within the consumer products and entertainment industries,” says Kingston. “Expanding and developing the Fuggler IP represents a tremendous opportunity to build a brand that will engage with fans of all ages across multiple mediums, platforms, products and experiences.”
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