Worlds Apart Wins Disney and Peppa Deals

U.K. children's furniture supplier Worlds Apart, has won medium-density fiberboard furniture licenses for Disney and Peppa Pig.

The ranges will include items such as children's desks, tables and chairs and storage solutions.

"We're absolutely delighted to have been given the accolade of taking on these key MDF furniture licenses," says Lucy Wynn-Jones, marketing manager at Worlds Apart. "Added to our already successful licensed ReadyRoom range, which includes toddler beds, glow lights, cozy chairs, sofas and storage, we're confident that Worlds Apart will strengthen its position as a convenient and efficient complete solution for retailers in the children's furniture market."

"We are very excited to be expanding our partnership with Worlds Apart," says Amber Bennett, home senior category manager from Disney. "Disney has been working with it as a licensee for many years. The tremendous success of its current children's bedroom solution gives us every confidence that it is the right partner to expand the furniture sector for Disney and with its specialist expertise, drive the product innovation that Worlds Apart and we, as a company, are renowned for."