Full Sail IP Partners Acquires Revere Ware Brand

Full Sail IP Partners, an intellectual property investment firm, has announced it has acquired the Revere Ware brand from Instant Brands.

“We are excited to acquire the Revere Ware brand,” says Alan Kravetz, chief executive officer, Full Sail IP Partners. “Revere Ware is a classic American brand with a strong heritage of quality and innovation. We believe Revere Ware has the potential to be a leading player in the cookware market once again and are confident that Full Sail IP Partners is the right partner to help Revere Ware achieve its full potential.”

Full Sail IP Partners plans to build the Revere Ware brand and expand its product line at retail by cultivating strategic licensing partnerships not only in cookware but also in other complementary areas, such as bakeware, flatware, dinnerware, kitchen gadgets and others that align with Revere Ware’s brand equity. The company also plans to launch a new website and social media presence for the brand.