Good Housekeeping to Brand Bedding Collection

Hearst Brand Development has signed Downlite to produce a bedding collection for Good Housekeeping magazine.

The Good Housekeeping Good Home Bedding Collection will premiere this spring at Home Textiles Market Week in New York. The Good Housekeeping Research Institute, the magazine's product testing labs, will evaluate the assortment.

"We paid particular attention to serving our trusted readers' wants and needs throughout our product development process," says Glen Ellen Brown, vice president of Hearst Brand Development. "Downlite was a natural partner for us given their expertise, innovation and commitment to quality."