Cindy Crawford to Debut Home Line at JCPenney

JCPenney will launch its new Cindy Crawford Style brand, a home décor line, at its stores in September.

The collection will feature bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall décor—all retailing from $9.99 for a bath towel to $169.99 for queen comforter set.

"Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business," says Ken Hicks, president and chief merchandising officer for JCPenney. "During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers' diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business."