Arm & Hammer Expands into Home Textiles

London Luxury has signed on with Church & Dwight to produce bedding, bath and kitchen textiles under the Arm & Hammer label—a category first for the iconic brand.

The products will debut March 8 to 12 at the New York Home Fashions Market, followed by a rollout at specialty home, mid-tier, mass and online retailers.

"The Arm & Hammer brand has been trusted by consumers for more than 164 years for its safe and effective ability to clean and deodorize," says Marc Jason, chief executive officer of London Luxury. "With today's consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles. We are thrilled to be working with the leading authority in home care and are developing innovative home textile products for this iconic brand."