July 4, 2023
As part of the home and wellness company, Ukonic’s, continuing partnership with the Microsoft Corporation, Ukonic has expanded its “Minecraft” merchandise line to include figural mini-fridges. The new products include “Minecraft” and a new action strategy game, “Minecraft Legends.”
Customized to replicate game elements, these compact thermoelectric coolers ensure players never have to step away from their game when they crave a cold beverage. Modeled after the creeper head and a TNT block, the two smaller units each hold nine 12-oz. soda cans and feature ambient LED lighting and a 12VDC power cable so players can bring them along on their real-world adventures. The larger unit, shaped like a creeper from the new “Minecraft Legends” game, chills 12-oz. cans in two separate sections.
“We’re excited to be invited to expand the virtual world of the Minecraft Universe into reality once again,” says Martin Butler, chief executive officer, founder, Ukonic. “Providing innovative products for decorative and functional players is at the heart of what we do, and we're honored that ‘Minecraft’ and Microsoft continue to place their trust in us to provide quality products that capture the magic of their brand.”
The “Minecraft” Creeper Mini Fridge Cooler, “Minecraft” TNT Mini Fridge Cooler and “Minecraft Legends” Creeper Mini Fridge are available at Walmart.com.
License Global recently spoke with Federico San Martin, director, Minecraft Consumer Products, Microsoft, about what has made “Minecraft” such an enormous hit in licensing – and what’s coming up for the brand.
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