Rose Marketing Launches Chupa Chups Freezer Pops

Frozen treats available in the U.K. and France with plans to expand in Europe.

License Global

July 26, 2022

1 Min Read
Packaging for Chupa Chups Squeezees.
Packaging for Chupa Chups Squeezees.Perfetti van Melle/Rose Marketing U.K.

Rose Marketing U.K., a licensed product brand developer and distributor, has launched a Chupa Chups freeze pop in the U.K. and France this summer, with other European markets to follow shortly. 

The range is inspired by the brand’s flavors: strawberry, cola, apple and orange.  

The new frozen treats are available in two forms: the Squeezee, a classic consumer favorite, and Chupa Chups Strawberry Triangles. Made with real fruit juice, natural flavors and no artificial colors, Chupa Chups freezer pops are also fat-free, low in calories and are a responsible treat for both kids and adults. 

U.K. and French consumers are already able to get the products at supermarkets, hypermarkets, department stores, specialized retail outlets and via  

Chupa Chups is licensed by Perfetti van Melle. License Global recently spoke with Perfetti van Melle to discuss Chupa Chups' expansion into South America and the company's plans for its fashion catwalk slot at Brand Licensing Europe in September. 

“We are very pleased with this amazing product,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way. It will be a great success.”  

“We are really excited to be working with Perfetti Van Melle on one of their amazing brands,” says Carl Richardson, head, commercial brands, Rose Marketing U.K. “Chupa Chups Freeze Pops are exceeding expectations already in the U.K. and France.  More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”  

Perfetti van Melle is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like