July 26, 2022
Rose Marketing U.K., a licensed product brand developer and distributor, has launched a Chupa Chups freeze pop in the U.K. and France this summer, with other European markets to follow shortly.
The range is inspired by the brand’s flavors: strawberry, cola, apple and orange.
The new frozen treats are available in two forms: the Squeezee, a classic consumer favorite, and Chupa Chups Strawberry Triangles. Made with real fruit juice, natural flavors and no artificial colors, Chupa Chups freezer pops are also fat-free, low in calories and are a responsible treat for both kids and adults.
U.K. and French consumers are already able to get the products at supermarkets, hypermarkets, department stores, specialized retail outlets and via Rosemarketinguk.com.
Chupa Chups is licensed by Perfetti van Melle. License Global recently spoke with Perfetti van Melle to discuss Chupa Chups' expansion into South America and the company's plans for its fashion catwalk slot at Brand Licensing Europe in September.
“We are very pleased with this amazing product,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way. It will be a great success.”
“We are really excited to be working with Perfetti Van Melle on one of their amazing brands,” says Carl Richardson, head, commercial brands, Rose Marketing U.K. “Chupa Chups Freeze Pops are exceeding expectations already in the U.K. and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”
Perfetti van Melle is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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