Pizza Hut Grows Partnership with Beyond Meat

The plant-based meat company is teamed up with yet another restaurant chain.

License Global

November 14, 2020

1 Min Read

After previously testing a pizza with a Kellogg meat substitute, Beyond Meat is partnering with Yum Brands’ Pizza Hut to add meatless sausage to its menu.

Beyond Meat has teamed with multiple restaurants in the past for burgers, including its recent partnership with Denny’s. However, this marks the first time Beyond’s meatless sausage will be sold through a chain restaurant in the U.S.

“What we learned from [the test with Kellogg] is that there’s a lot of people out there who really want plant-based meat, and there’s a huge appetite for this type of product,” says David Graves, chief brand officer, Pizza Hut U.S. to CNBC.

Yum Brands has teamed with Beyond Meat in the past for meat alternatives at Taco Bell and KFC in addition to the Pizza Hut partnership.

“Our partnership with Pizza Hut is a category first and together we will continue to raise the bar on game changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide,” says Ethan Brown, chief executive officer and founder, Beyond Meat, in a Pizza Hut press release. “We’re thrilled to be on this journey with Pizza Hut that enables us to further increase access to better-for-you plant-based meat as we continue to expand our partnership with Yum! Brands.”

The meatless sausage is now available in the U.S., U.K. and Puerto Rico.

Read more about:

Pizza Hut

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like