After launching a Beyond Burger in Los Angeles restaurants, Denny’s has decided to expand their partnership with the plant-based meat company.

License Global

January 30, 2020

1 Min Read
dennys.png

Denny’s will now offer a plant-based burger made with Beyond Meat in more than 1,700 locations across the U.S. and Canada.

To celebrate, Denny's is offering a free Beyond Burger with the purchase of any beverage at all participating locations on Jan. 30 from 11am to 10pm, while supplies last. The partnership marks Denny’s as the first restaurant group within the family dining category to offer a 100 percent plant-based protein option made with Beyond Meat to its menu.

"We were thrilled to be able to answer the call from our guests to add more plant-based protein options to our menu when we launched the Beyond Burger in Los Angeles at the end of last year,” says John Dillon, chief brand officer, Denny’s. “The positive response we received validated our decision to partner with Beyond Meat to introduce our guests to a plant-based option. We could not be more excited to add the Beyond Burger to our permanent lineup of delicious, affordable menu options as we continue to innovate and expand our menu to meet evolving dietary preferences."

"Partnering with Denny's has been a big step in increasing offerings for those looking to introduce plant-based protein into their diets or for alternative choices at their favorite restaurants," says Tim Smith, vice president North America sales, foodservice, Beyond Meat. "We're delighted to expand our partnership with the iconic diner and provide another option that offers the taste you know and love with a burger but has the nutritional and environmental benefits of plant-based protein."

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like